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Content Marketing Analyst, Webinars

Área:

Marketing, Product Marketing and Studio

Location:

Buenos Aires, Argentina

Our Marketing Team works to leverage the Avature product in the global HR market. They work together with important customers worldwide to promote our brand and attract new customers. With this objective, online tools are fundamental to reach different audiences around the globe—understanding both the audience and the effectiveness of these tools is essential to use them in the best possible way, and thus expand our market.

We’re seeking an incredibly organized, talented and passionate content writer to take a key role in driving our webinar program forwards. Using your linguistic capabilities you'll create timely, engaging and educational content that captivates new audiences, drives webinar registrations, enhances in-session engagement, and boosts conversion rates. Your success will expand Avature’s global reach; you will support our motto of ‘making our customers famous’ and help position the Avature brand as leader in HR software.

 

Your challenges and objectives:

  • Play a key role in the planning, creating and executing our webinar sessions.
  • Help define strategic webinar marketing approach to increase awareness, registration and attendee rates
  • Improve lead generation, quality, tracking and overall ROI
  • Suggest ways to improve and optimize internal processes and the management of webinars
  • Work cross-functionally with other Avature teams such as Sales, Product Marketing, and Studio
  • Develop a deep knowledge of our product and its functionalities

Your day-to-day activities:

  • Create highly engaging email marketing and social media campaigns that convince viewers to register for webinars
  • Regularly and proactively write effective, clear blog articles that support our webinar themes and overall product awareness
  • Use SEO best practices to improve the visibility of your blog posts and webinar registration pages
  • Detect patterns of success, and improve overall ROI through effective measurement and reporting
  • Support product marketing in the production of PowerPoint presentations ensuring their engaging, concise and visually appealing
  • Act as a project manner to ensure our webinars work as clock work, outlining tasks and ensuring all deliverables are met on time
  • Participate in creating other materials, such as videos, blogs, e-books, etc.  
  • Analyze and report on the performance of Avature’s webinar sessions, and suggest ways to improve them

About you:

  • High level of proficiency in spoken and written English 
  • Experienced content writer
  • Excellent team player and collaborator
  • Comfortable with tight deadlines
  • Proactive, self-driven, highly organized
  • SEO experience is a plus
  • Tech savvy